SEO friendly content isn’t magic. It is like logically and smartly built web products that entertain and engage the targeted audience. And yes, it is the most powerful SEO strategy as well.
As per a report by Semrush, approx 97% of web publishers agreed that content had played a pivotal role in their overall digital marketing success.
And that makes sense why building solid content that delivers lasting results must be on the radar. Still, despite structuring a solid piece, publishers fail to derive desired traffic on their website.
Why it’s happening has been unanswered so far.
But to be honest, it is only possible if the content is being shown to the right person through the correct keyword.
Today, content creators are on the new formulas hunt to form content that lures viewers. But how will you come to know whether this masterpiece is being shown to the right audience or not? It must be studied well. This is where SEO-friendly content comes to your rescue. Forget that your content will get the limelight if you aren’t implementing SEO correctly.
And here’s how exactly you can make your content SEO friendly. Without further ado, take a look
Five of the most powerful ways to make your content SEO friendly
It’s no surprise that understanding keywords has always been an indispensable activity. But that’s not enough, as a few essential metrics need to be addressed as well to form a well-built and fully optimized masterpiece that ranks faster on the search engine. And what exactly they are is illustrated in the article. Take a look-
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Studying the search ranking factors
Research is the biggest pusher and encouraging factor for a particular goal. Without this groundwork, you can’t build a clear insight into the plan and can’t visualize the roadmap.
While building an SEO strategy, researching must be at your core. The digital market has some of the best tools available that can help you identify what exactly can help a website rank faster on Google.
Simply put, pick a URL of a competitor who is ranking #1 in the search results and research through it on any best keyword research tools online.
You can use SEMrush, Ahref, or Moz as well.
Carefully analyze the targeted keyword for what your competitor or their specific web page has been ranking for on the search results.
Get the information and try to form unique content by discovering new to relevant keywords on which competitor’s website hasn’t been optimized. Try to keep your content well-optimized with sourced links to back the knowledge and information you have shared in your product.
(Most notably: Try figuring out what’s absent on their website and add it to your own website. Watch their content as a viewer/reader to stay sorted.)
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Knowing and tracking the search intent
Understanding keywords is an easy part of the game. Simply use any best online tool for keyword researching and find the gem.
If you think with a digital marketer’s mind, you must ascertain that the gem has no value if it lacks demand. You might be planning to build content around a keyword with LOW COMPETITION.
But to be honest, forming content around a LOW COMPETITIVE keyword can surely rank your page at #1 on the search results. But don’t expect traffic at all.
It is possible that the keyword has no value and no demand in the market. That’s why no one is forming content around it; thus, it has no COMPETITION. Simultaneously that turns out useless for you as well.
For the best practice, try identifying the keywords that aren’t just less competitive but also possess rich volume and demand.
So make sure your content speaks new things and is optimized around new keywords that presently people search. Update your old content to make sure it adapts itself to the latest market trend.
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Keep technical SEO up to mark
Technical metrics are also a leading contributor to the SEO friendliness of the content. But luckily, you can correct this metric via your CMS (Content Management System) in no time. You must start writing SEO friendly URLs, and in that Yoast and Rank Math plugin can assist you pretty well.
Meta structure and web page structure can also be corrected from here. Similarly, you can even form a catchy page title keeping keyword cannibalization in mind.
But that’s not at all. There are certain factors that can down-rank your website in no time. Such as site structure, page loading speed, crawlability of the links, and security that can prohibit Google as well as your viewers from reviewing your content.
Any error, such as broken links or spammy backlinks can negatively affect the technical SEO of your overall website.
No matter how great your content is. If it can’t hold itself well on the digital infrastructure or it isn’t being visible to your targeted audience rightly, expect no results.
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Keep it visually rich and SEO friendly
It is an era of visual-lovers. Today, people are more attracted by visually rich content that serves the meaning as well. If your content is informative, then ensure you do not forget to add infographics in any way. It is one of the indispensable parts of SEO that most people ignore today.
Also, adding visuals, be it video or image, exposes you to a significant advantage as well. Simply put, if you have added unique images with proper ALT tags and titles given to each, the website may begin to rank among images and video searches as well.
Visually rich content has also been found to improve the user’s time spent on a website. As images and videos improve audience retention, you may also get rid of rising bounce rates.
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Direct users with on-page best practices
In the end, your content will be the king of your digital kingdom. Somehow if you manage to rank your website for long-tail keywords or low, competitive keywords, there are pretty fewer chances that it will keep retaining its top spot.
Mainly because it isn’t Google that decides what content must be available on the top, but it is the public that commands Google what should be available on the top.
Search engines, be it Google, Bing, or Yahoo, give opportunity to every content piece to outrank their competitors. But it is only possible if your website carries the potential to retain an audience. If people discover more value in your content and keep visiting your site in the long run, you will succeed.
And to make it happen, you will have to come up with a strategic plan and need to form content that engages your audience from start to finish.
It must be topic-specific without cluster or jargon to specify the user intent pretty well.
Final Words
In the end, be ready to watch your SEO friendly content dominating the internet world. Initially, it’s fairly tough to rank your website with the keyword you ambition, so try either forming long-form content around a less competitive keyword or discover long-tail keywords and form content around the same. Keep your information visually rich, ensuring it improves audience retention and the website receives push in the ranking.
