It’s just simple math. The more fresh content you publish, the higher the chances are for your website to rank fast and gain an edge over other websites.
Google likes fresh content the way you like fresh fruits. But from an SEO perspective, this “freshness” is sometimes decided by some indirect factors.
Sounds complicated? But it is very simple to understand.
If you are also concerned about your website’s ranking and are confused about whether or not finding a new topic daily is a crucial activity, get your eyes on this article.
Here’s what our study tells us about fresh content and SEO relation.
What is Fresh Content?
Content published recently on the same day or just a few days ago is deemed fresh content. Simply put, if the content creator has newly published content on a topic that has never been published before on your website, which means they have created fresh content for you.
However, it could be a new thing to you and the content creator, but you can’t tell about Google and the audience. To them, the content may still be a not-too-fresh piece. And why it happens; next, we will try to reach its depth.
What does “Freshness” of Content exactly mean?
Unfortunately, most people wrongly remark on the article’s uniqueness as the freshness of its content. If you also make a similar mistake, then perhaps you have left unnoticed the Google Freshness Update or might not have understood it carefully.
Google rolled out this new update in 2011, which tells lots of things about Freshness or “fresh results.” With this significant algorithm change, Google wanted all online content creators to publish fresh content from absolutely newest search results.
With this change, Google wanted to adapt its platform as per the trends and newest interests of the audience. The official Google Search blog describes this new update in one line.
“Giving you fresher, more recent search results.”
The freshest content must cover some recent activities and hot topics and can’t be a repeated version of any old content published on other websites.
And if your blog adheres to all these essential pointers, ranking on the top search results can’t be a tricky thing. Next, we will discuss the impacts of fresh content in this article.
How Can Fresh Content for SEO in 2022 Bring a Huge Difference?
Google emphasizes fresh new SEO content so that it can cater to the up-to-date, fresh, and new content requirements and demands of users.
And ever since then, Google has started prioritizing and ranking content that is up to mark and meets Google’s criteria on freshness.
For many, this may sound like an unfair thing that happened to creators, but it has a valid reason. As per research by ReadWriter Article in 2012, about 16 to 20% of queries received by Google every day have never been asked before.
This builds a ground for new websites to spot opportunities and shine among new users. No matter how many backlinks your website has made in the past, it really doesn’t matter whether your website is new or too old.
Beating the competing website, you can still rank well on Google if your website has brand-new information covered.
If no other websites have shared any information about it, you build fair chances of being visible and featured in the top search results, which has its own unique benefits.
Moreover, if ever in the future you are consistent on a single topic, you can readily attract millions of traffic. In the end, you can visualize a big difference in your website’s SEO performance before and after this execution.
Excellent Ways To Discover Unique Content Daily
Now that you are fully aware of the new updates on Google ranking, it’s time to discuss an important thing. How to build unique content or how to find a unique topic?
Without a doubt, this must be a pretty-much difficult thing to do for many of us. Because finding a new topic that’s relevant to your niche isn’t an easy part of the game. But we have tried to keep it straightforward for you.
Mentioned below are some of the excellent ways that let you discover unique content on the go.
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Social media
If you want to source the best idea for the topic you plan to publish on your website, then believe us, social media can never disappoint you. It can help you a lot in improving your website’s SEO if you get things right.
Facebook, Pinterest, Instagram, and Twitter are all the best sources to find new topics, news, and articles for your website. Stay updated with recent posts or trending posts published on social media platforms and begin producing new content as soon as you discover something relevant.
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Google alerts
Google alerts are the second-best alternative to spot new trends in the digital market. These alerts are generated by Google itself and keep you updated with the relevant niche you choose.
You can choose topics and receive alerts directly on your email in no time. Suppose, if your website produces content around technology, you can gather the best insight from alerts.
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Google trends
Google trend is also a great source; with the help of you can identify the most grossing keywords in the world or in a particular country. You can spot trend breakouts and can find the most searched terms in one go.
You are also offered a category list that allows you to make a selection. Such as, you can decide between technology, business, environment, health, and much more.
Alternatively, you are given a search box in which you can enter a keyword to spot the trend or new queries and interests of people built in that particular niche.
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Google news
Google news may or may not be ideal for finding new topics because whatever you see might have already been published by a website.
Still, it could be a great source that you can use as a reference for your topic. You can get inspired by Google news produced topics around the same.
By doing this, your content will also become unique and fresh, and simultaneously, benefits will be easy to derive. You can even search for news from a niche-specific category, ensuring you access only what you need.
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Reddit
For many, Reddit could have been just a social media platform, but surprisingly it is even more than this. You can use it to explore new topics and can access user-specific information in no time.
If you want to build content for ranking, then ensure you make it personalized to viewers and audiences. And Reddit helps you pretty well in that.
Simply log in to Reddit and explore the newest topic or trending topic that people are discussing a lot on this unique platform.
Final words
Now that you are well aware of the significance of fresh content, it’s time to start forming a new one that skyrockets your website’s success. However, producing brand-new content isn’t essential all time, but keeping it updated to the latest version could be an indispensable act. You can watch your old content and make modifications ensuring it adapts to the newest interest of users.
