Digital MarketingMay 24, 2022

Why Is A Website Not Getting Ranked?

Nothing can be much more disappointing than a website that doesn’t rank. But you may find it relieving that most website owners face the similar issues, and you aren’t the only one. 

That’s true! Some websites don’t rank! 

No matter how much time and money you did invest there, it’s true that sometimes they aren’t visible even in the top 10. 

So what’s the solution or the best SEO strategy to be deployed here?

Let’s figure out what puts your website down from the search ranking to find the best answer.  

10 possible causes contributing to the down-ranking or no-ranking for your website


Mentioned below are the ten possible causes that might have been forcing your website to sink rather than to rise on the top search results. 

  • Poor site loading time 

If your website isn’t ranking well on Google and has been experiencing more bounce rates, please note the site loading time. You can check the metric in a plugin named ‘Site Kite by Google’; alternatively, you can take the help of some popular online tools to gather reports on the big picture. 

Your site will rank a few times or may never rank if it takes more time to load. It’s worth noting that maximum users are likely to leave your website if it takes too much time to respond. This will force Google to down-rank your website as it is no longer impressive to the viewers. 

  • You didn’t focus on branding.

Right from the beginning, you didn’t focus on branding and showed more interest in SEO strategy. This is where you may end up inviting more trouble on your own. Google and viewers will watch your website just like other websites since you haven’t built brand trust among the digital audience so far. 

Therefore, it is worthwhile to spread your brand reach and stay available on social media platforms and actively serve content to your audience. Social media is the best platform for brand-building, and you can’t ignore it at all.  

  • Website lacks the targeted keyword 

The right keyword selection is also indispensable in brand building. Most notably, your website must work on a set of targeted keywords right from the beginning. Not only will it help your website sustain a notable rank on the Google searches, but it can also bring you lasting benefits. 

Such as, if your website’s targeted keyword is “best sports shoes” and almost every content revolves around these similar topics, the chances are high that your website may sustain a top position on Google search results. Each time a user types “best sports shoes”, your website is likely to be visible on the top.  

  • Not publishing routinely 

Your website will never rank or may sink sooner or later if your publishing routine isn’t well-managed. Google, as well as your viewers, love regular content. Especially if they have an interest built in a particular topic or niche that you serve, they are more likely to become a fan of it. 

Simultaneously, this also increases the chances for your website to be subscribed to and followed by more-n-more audiences. However, routinely publishing isn’t necessarily meant to update anything on your website. You can keep it short and concise but sharing meaningful and valuable info is a must. 

  • Market is super-competitive

If the market is super competitive, you have no to zero chances to rise above all. Already, many websites might have worked on the targeted keyword you might have set more expectations on.

But if you have a new website, your chances are fairly less to rise within days, weeks or months. It can take years to build a leading position in that particular competitive niche. 

So make sure none of your keywords is too hard to rank on Google. However, you can also shortlist the long tail keywords or relevant keywords as they are easy to rank due to less competition.  

  • Did you notice the ‘No-Index’ tag? 

There’s no need to worry if all of your posts are successfully indexed. You can log in to your Website’s Search Console and put any specific or each link into the top search box. 

Watch if the post has been ‘Indexed.’ If it is, keep trying our other strategies as explained in the article. But in case all of your posts aren’t indexed, go to your site’s dashboard and then settings.  

Perhaps you have selected the ‘No-Index’ option, and because of this, the issue is arriving. Change it to Indexing, and watch your posts ranking properly on the site. 

  • Bad or duplicate content 

Quality content has long been the king of your website and will stay forever. People use Google just to grab meaningful and valuable information from the available sites. 

Google gives everyone an opportunity to rank their website up on the searches. But if your content has no value, it will sooner or later be down-rated by viewers as well as Google. Similarly, avoid duplicate publishing content on your website as it may force Google to penalize your website entirely.  

  • Not a mobile-friendly site 

If your website isn’t mobile-friendly, you are more likely to lose a big opportunity. Being a part of this digital industry, you must know that maximum traffic to Google searches comes from mobile devices. 

The planet is full of mobile users. Each day, 1 out of 3 mobile users asks Google for any support or question they have in mind. But in case your website isn’t mobile-friendly, don’t expect that your website will rank in any way.  

  • Penalty by Google

A penalty by Google is one of the heart-wrenching crises for a website owner. Nobody would like their website to be penalized by Google in any way. To those that aren’t aware of what the Google penalty exactly is, let us make it clear. 

Google penalty is a punishment given to a website by Google itself upon breaking a rule or terms and conditions that the search engine designs. 

Simply put, if any of your content conflicts with the Google marketing practices or if you are using the black hat SEO techniques to rank your website, Google may penalize your content in no time. 

  • Broken links

Broken links are an easily overlooked drawback of any website. If these links exist on your website and you are ignoring them or not paying any attention to them, be ready to face a huge downfall in your website’s ranking. 

Simply put, if a link is broken, it will fail to load any content on the user’s device. Also, it will prohibit Google from crawling those links or using them as a supportive metric for ranking. 

But these broken link issues keep coming, and there’s no permanent way to resolve them. Still, you can build a trusted image for Search Engine and users by using a broken redirect on your website that directs users and crawls to the page that you decide in case the original link doesn’t work. 

Final Words

So these are the possible reasons contributing to the low-rank to no-rank for your website. Right now, if your website isn’t being visible to users against searches, review and correct the mistakes as stated above and sooner, your website will earn a desirable rank on Google.